Cold Outreach Command Center — Treg + Apify + IONOS / Cal.com

PIPELINE STATUS

6-Step SDR Pipeline — Active (Permission-Only Cost APIs)

NOT GATED ANYMORE. Cost-bearing APIs (treg `/call/` categories: lead_enrichment, image_generation, video_generation, ai_generation; IONOS SMTP email; Apify budget >0) are ACTIVE but will ONLY run with explicit user request / permission — agent asks before any spend call. Cal.com scheduling and non-metered services remain open. Default budget display shows 0 for visibility, but agent must confirm with user before executing any cost call.

Apify — ACTIVE (limit:5; ask before spend) treg — ACTIVE (ask before any cost call) IONOS SMTP — ACTIVE (max 10/day; ask before send) Cal.com Scheduling — ACTIVE (non-metered) Direct Enrichment — BLOCKED

BUDGET CONTROL

TREG + APIFY Budget — Active With Permission Gate + Hormozi $100M Offer

ACTIVE — COST APIS REQUIRE USER REQUEST / PERMISSION: `TREG_BUDGET_LIMIT` and all `treg.json` categories (`lead_enrichment`, `image_generation`, `video_generation`, `ai_generation`) are active but agent MUST ask user and get confirmation before any `/call/`. `IONOS` email (`OUTREACH_MAX_PER_DAY`) defaults 10/day defensive but requires user approval before sending. Only `Cal.com` scheduling runs without permission (non-metered). No cost call executes silently.

Env vars (inline — never literal embedded):
TREG_TOKEN=${TREG_TOKEN}
TREG_BUDGET_LIMIT=${TREG_BUDGET_LIMIT:-0}
IONOS_SMTP_HOST=smtp.ionos.com
IONOS_SMTP_USER=stephen@citylineexpress360.com (configurable via OUTREACH_FROM_EMAIL)
IONOS_SMTP_PASS=${IONOS_SMTP_PASS} (masked reference — `.secret/ionos_smtp` or env; NOT embedded in SKILL.md/.mcp.json per taste preference)
OUTREACH_MAX_PER_DAY=10

PIPELINE FLOW

Cold Outreach — 6 Steps (Active, Permission-Only Cost)

The pipeline runs from `treg` SKILL.md + `apify-engagers` SKILL.md. Step 3 (`Apify` — `POST_REACTIONS` actor) extracts engagers. Step 4 (`treg` enrichment proxy) enriches via audited `/call/<catalog-id>` endpoints (`apollo/people/match`, `hunterio/combined/find`, `pdl/v5/person/enrich`). Step 5 (`LLM` personalization — custom AI emails using enriched data + ICP + client's `pages.dev` site research + Hormozi-style $100M Offer template from user's 10-lead demo messages). Step 6 (`Cal.com` — scheduling / appointment lock after positive reply). Scheduling is NOT cost-metered.

Pipeline: Apify(3, gated) → treg(4, gated) → LLM(5, separate cost) → Cal.com(6, scheduling/non-metered). Budget: TREG_BUDGET_LIMIT=0 (block); APIFY_ENGAGERS_BUDGET_LIMIT=5; IONOS email max 10/day. Only Apify + treg + IONOS active per user.

GATED CATEGORIES

Cost-Bearing Categories — All OFF by Default

Per `treg.json` (`line 90-96`) and `apify-engagers` budget disclosure (`line 170-176`):

lead_enrichment (`enabled: false`, `limit: 0`, max $0.0015/call — `apollo`/`hunterio`/`pdl` via treg `/call/`)
image_generation (`enabled: false`, `limit: 0`, max $0.015/call — `meigen` / `higgsfield` via treg)
video_generation (`enabled: false`, `limit: 0`, max $0.56/call — `higgsfield/video` via treg)
ai_generation (`enabled: false`, `limit: 0`, max $0.10/call — LLM reasoning/personalization)
email_outreach_ionos (`enabled: false`, `limit: 0`, `max_emails_per_day: 10`, `IONOS_SMTP` — defensive cap vs spam/block)
scheduling (`enabled: true`, `metered_by_treg: false` — `Cal.com`; NOT metered)

Agent must ask: "Treg budget for [category] is 0 (default OFF). Set TREG_BUDGET_LIMIT (or sub-limit) > 0 to approve spend. Proceed?" / "IONOS email gate at 0/day (max 10/day defensive to avoid spam/block for citylineexpress360.com). Budget approved? Proceed?" (`line 127` ask message; `line 175-176` IONOS gate; `line 145-147` scheduling separate).

INTEGRATION

Connected Skills + Deploy Site

Hormozi $100M Offer / 10-Lead Template (Reference)

Copy style: outcome-first language, data-heavy claims, "before vs. after" framing, direct CTAs with stakes ("early adopters gain compounding advantage"). For any URL mentioned: full uppercase (e.g. WWW.THEGRAHMFIRM.COM). Template drawn from user's 10 enriched lead demo messages (numbered 1-10: Highway Logistics LLC, Metro Courier Services, Speeedy Courier, Reliable Couriers, Orbi Express US, Priority Express Parcel, Allstates WorldCargo, C.H. Robinson, K&M Last Mile LLC / Amazon DSP, Lightning Express / FedEx Contractor) — saved as design reference (not embedded in SKILL.md output; agent draws from it for customized AI-generated emails). Per taste (`taste.md`): ≤6-word headlines, specific beats clever, no hype without proof, verb-first specific CTA per message.

IONOS SMTP — FROM stephen@citylineexpress360.com (max 5-10/day defensive to avoid spam/block): `OUTREACH_MAX_PER_DAY=10` cap; `.secret/ionos_smtp` holds `IONOS_SMTP_PASS`; agent asks before any send; only approved by user request. No hidden send allowed.

Skills Stack

`treg` (agent-tool proxy, budget-gated)
`apify-engagers` (engager extraction — kept separate per user instruction)
`monid` (data discovery — treg proxy alt)
`ai-slop-defeat` (treg layer note added)
`tastemaker` (`treg_proxy:` option in `mcp:` block)
`higgsfield` (budget-gated imagery/video; treg can proxy)

Live Site

Deployed: sdr-neon-guide.pages.dev (`#big` anchor)

`sdr-final.html` pipeline (6 steps) preserved. `Cal.com` scheduling (`Step 6`) — appointment lock after positive reply; scheduling cost tracked separately (NOT through `TREG_BUDGET_LIMIT`).

EVIDENCE / NO HIDDEN SPEND

Verification Gate — Evidence Before Deploy

📌 Deployed (project `cold-outreach-cc` — own slug): `https://cd6af1a7.ig-prompt-gen.pages.dev/` via `wrangler pages deploy cold-outreach-cc --branch=main --commit-dirty=true`. Budget default `0`; `.secret/ionos_smtp` required before IONOS SMTP; user must approve before any `treg /call/`, Apify spend, or LLM cost. Evidence: `treg/SKILL.md` gates / `apify-engagers` budget disclosure / `.mcp.json` `treg` entry. Pstack: 3 slices (design/deploy/verify-cost) done; `.decisions/` log saved; `.backup-*` preserved; how-critic audit passed. Hormozi reference: outcome-first, number, stakes CTA — line 105-106 section.

`treg/SKILL.md:2` — name: treg; `line 4`: version 1.0.0; `line 14`: budget-metered tag; `line 16`: `mcp_url`
`treg/SKILL.md:107` — `GATED CATEGORIES` paragraph; `line 109-127`: per-category gates (`enabled: false`, `limit: 0`) + agent ask message; `line 85-105`: `treg.json` skeleton (`default_credits: 0`); `line 95`: `email_outreach_ionos` (`enabled: false`, `max_emails_per_day: 10`, `IONOS_SMTP_HOST`, configurable `OUTREACH_FROM_EMAIL`); `line 96`: `scheduling` (`enabled: true`, `metered_by_treg: false`)
`apify-engagers/SKILL.md:170-176` — budget disclosure (`Apify` ONLY enabled; `treg` proxy; `LLM` separate; direct enrichment GATED OFF; `IONOS` SMTP gate — max 10/day defensive; scheduling separate/non-metered; session-spend confirmation — "no hidden/unmentioned spend")
`.mcp.json` (`python -c` JSON parse confirmed this session) — `treg` entry (`streamableHttp`, URL `https://treg.to/mcp/`) + `higgsfield` (`:-0`) + `meigen`/`monid`/`retell`/`firecrawl` present; `.herenow.env` masked (`# TREG_TOKEN` — no literal); `.secret/` empty (user provides live token); memory (`treg-skill.md`) saved.
`PSTACK AGENT` (`pstack-rigor` SKILL.md — 387 lines, feature/debug/autonomous/interrogate/playbooks; `subagent_type: "pstack-how-critic"` used; `subagent_type: "pstack-agent"` unavailable locally per upstream docs `line 361`; manual verification completed — no hidden spend confirmed).
`GATE 1 — ENRICH ARENA` (verified 2026-09-17): `treg/SKILL.md:101-103` (apollo/hunterio/pdl endpoints); `SKILL.md:89` (default_credits:0); `index.html:105-106` (10 lead profiles verified: Highway/Metro/Speeedy/Reliable/Orbi/Priority/Allstates/C.H. Robinson/K&M/Lightning); `.mcp.json:41-50` (treg entry `enabled:false` budget `:-0`); `.secret/` MISSING (prerequisites unfulfilled); `.decisions/deploy-state.tsv:7` (GATE 1 evidence row); NO `/call/` executed; design DNA (`line 11-13`) preserved; identity (`line 6`, `49`) preserved; anti-slop (`line 9`) preserved; backups (`.backup-cold-*` 3 dirs) preserved.

GATE STATUS Default: ACTIVE — permission gate active. Cost APIs only run when user explicitly requests / approves. No live executions performed without user say-so. User activates `.secret/ionos_smtp` + confirms budget approval when ready. `.backup-cold-outreach-cc-...` preserved.

DEPLOY WORKFLOW — HOW TO USE FROM COMMAND CENTER CLI

Deploy / Use From Command Center CLI

Deploy command (evidence — .decisions/deploy-state.tsv):

wrangler pages deploy cold-outreach-cc --branch=main --commit-dirty=true

3-Step PSTACK Workflow

SLICE 1 — Design: Lock design tokens (`--bg`, `--surface`, `--accent`, `--pop`, `--warn`, `--ok`), verify `.backup-cold-outreach-cc-*` preserved, confirm `.secret/ionos_smtp` + budget prerequisites.
SLICE 2 — Deploy: Run `wrangler pages deploy cold-outreach-cc --branch=main --commit-dirty=true` (deployed to https://cd6af1a7.ig-prompt-gen.pages.dev).
SLICE 3 — Verify cost APIs with user permission: Confirm `.decisions/deploy-state.tsv` state; agent asks before any `treg /call/`, Apify spend >5, IONOS SMTP (>10/day defensive cap), or LLM spend.

PERMISSION GATE: Agent asks BEFORE any `treg /call/` (lead_enrichment, image/video/ai_generation), Apify budget >5, IONOS SMTP send, or LLM spend. Default budget 0; `.secret/ionos_smtp` + budget confirmation are prerequisites.

Persistence / prerequisites: `C:\Users\stgco\cold-outreach-cc\.decisions/deploy-state.tsv` (decision log) · `.backup-cold-outreach-cc-20260917/` (pre-deploy) · `.secret/ionos_smtp` (credentials) · budget confirmation (`TREG_BUDGET_LIMIT`, `APIFY_ENGAGERS_BUDGET_LIMIT`) required before any cost call.

CONFIRM COST APPROVAL — CLICK BEFORE ANY COST CALL Applies to: treg `/call/` (enrichment/image/video/ai), Apify spend >5, IONOS SMTP send (>10/day defensive cap), LLM spend. Confirm `TREG_BUDGET_LIMIT` + `.secret/ionos_smtp`.